General Public: Segmentation – Supporters

Read more about who the Supporters are

Supporters have highly positive perceptions of pharmaceutical companies operating in the UK. They are highly familiar with the sector and their support is universal: they are more likely to rate the sector positively across all the reputation KPIs (Favourability, Trust, Advocacy) and detailed drivers of trust than any other segment.

Legend

higher_than_average

Average

Lower_than_average

Reliable & Responsible

Higher_than_average

Are reliable and keep their promises

Higher_than_average

Are good at what they do

Higher_than_average

Behave resonsibly

Higher_than_average

Are open and transparent

Higher_than_average

Are well led

Higher_than_average

Have my best intrest at heart

Higher_than_average

Share my values

Science & Innovation

Higher_than_average

Produce effective medicines

Higher_than_average

Ensure the medicines are safe

Higher_than_average

Communicate possible side effects

Higher_than_average

Invest into research of new medicines

Higher_than_average

Use the latest, cutting-edge technology

Higher_than_average

Produce medicines that people need

Higher_than_average

Leading in discovering medicines

Ethics and Transparency

Higher_than_average

High ethical standards

Higher_than_average

Transparent clinical trial results

Higher_than_average

Transparent medicine pricing

Higher_than_average

Price medicines fairly

Higher_than_average

Ensure access to medicines

Higher_than_average

Minimized the environmental impact

Higher_than_average

Focus on patients needs

Higher_than_average

Contribution to society

Good Employer/Citizen

Higher_than_average

Treat their employees fairly

Higher_than_average

Provide good jobs for people

Higher_than_average

Employ highly skilled staff

Higher_than_average

Financial contribution to the economy

Higher_than_average

Create lots of jobs in the UK

Reputation Key Performance indicators

Supporters

Total

Demographics & habits

Supporters are more likely to be male and live in the North and Northern Ireland than the population as a whole. They are also more likely to watch television to stay informed than the public overall, as well as read printed newspapers and use mobile news alerts. Supporters have an interest in world issues and events, enjoy discussing these with friends and family and share their opinions on social media. They seek out information about the sector and are willing to get a COVID-19 vaccine if it were available to them.

Gender

Age

Region

Source of information

Readership

Attitudes

Higher_than_avergae

Share my opinions on topical issues with my family or friends

Higher_than_avergae

I am active on social media sharing my ideas and views

Higher_than_avergae

I have a lot of friends, contacts or followers via social media

Higher_than_avergae

I take a genuine interest in world issues and event

Higher_than_avergae

People often seek out my opinion or advice

Higher_than_avergae

I discuss pharma issues with family /friends

Higher_than_avergae

I seek out information on the pharma industry

Higher_than_avergae

If a vaccine for COVID-19 were available, I would get vaccinated

Last modified: 21 August 2024

Last reviewed: 21 August 2024