General Public: Detractors

Read more about who the Detractors are

Detractors distrust the sector and are the most critical of it. They have negative perceptions of the sector across the umbrella factors that drive trust: being “Reliable & Responsible” and “Ethics & Transparency”. They have considerably higher levels of disagreement with most aspects of image and performance than any other group. They are less likely than others to believe the sector ensures medicines are safe or effectively communicates possible side effects.

Legend

higher_than_average

Average

Lower_than_average

Reliable & Responsible

 

Lower_than_average

Are reliable and keep their promises

Lower_than_average

Are good at what they do

Lower_than_average

Behave resonsibly

Lower_than_average

Are open and transpareant

Lower_than_average

Are well led

Lower_than_average

Have my best interest at heart

Lower_than_average

Share my values

Science & Innovation

NeutralProduce effective medicines

Lower_than_average

Ensure the medicines are safe

Lower_than_average

Communicate possible side effects

Neutral

Invest into search of new medicine

Neutral

Use the latest, Cutting-edge technology

Neutral

Produce medicines that people need

Neutral

Leading in discovering medicine

Ethics and Transparency

Lower_than_Average

High ethical standards

Lower_than_Average

Transparent clinical trial results

Lower_than_Average

Transparent medicine pricing

Lower_than_Average

Price medicines fairly

Lower_than_Average

Ensure access to medicines

Lower_than_AverageMinimized the environmental impact

Lower_than_Average

Focus on patients needs

Lower_than_Average

Contribution to society

Good Employer/Citizen

Neutral

Treat their employees fairly

Neutral

Provide good jobs for people

Neutral

Employ highly skilled staff

Neutral

Finicial contribution to the economy

Neutral

Create lots of jobs in the UK

Reputation Key Performance Indicators

Demographics & habits

Detractors are more likely to be male and older (45-75 years old). They are more likely to use online newspapers (with The Guardian being their first choice) and the radio to keep informed. While they are interested in politics and current affairs and enjoy sharing their opinions with others, they are unlikely to seek out information about the pharmaceutical sector or have conversations about it. Just under one in five (17%) people within this group say they would not get a COVID-19 vaccine if it were available to them – a higher level of disagreement than the national average (7%).

Gender

Age

Region

Source of Information

Readership

Attitudes

Higher_Than_average

Share my opinions on topical issues with my family or friends

Lower_Than_average

I am active on social media sharing my ideas and views

Neutral

I have a lot of friends, contacts or followers via social media

Higher_than_average

I take a genuine interest in world issues and event

Neutral

People often seek out my opinion or advice

Lower_than_average

I discuss pharma issues with family /friends

Lower_tahn_average

I seek out information on the pharma industry

Lower_than_average

If a vaccine for COVID-19 were available, I would get vaccinated

Last modified: 21 August 2024

Last reviewed: 21 August 2024