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General Public
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Overview
Sharing health data
Researching and developing new medicines
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Access to new medicines
Relationship with the NHS
Members of Parliament
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Overview
Domestic contribution
Researching and developing new medicines
Healthcare Professionals
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Research and Development
Relationship with the NHS
Engagement with the sector
ABPI Code of Practice and Disclosure UK
Segmentation
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Overview
Key driver analysis
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors
Covid-19 Response
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UK Pharma Reputation Index
General Public: Segmentation overview
General Public: Segmentation overview
Read more about the five discreet groups of people with similar views of the sector
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Overview
Key driver analysis
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors
