No more, no less: A guide to the appropriate prescribing of medicines and the role of industry

Pharmaceutical companies have a key role to play beyond that of developing a medicine, in helping to navigate the complexity of the modern prescribing landscape. Within this report, we highlight recommendations, both for healthcare professionals and for the UK pharmaceutical industry as a whole, to enhance the visibility and the role industry has to play in the topic of appropriate prescribing.

Appropriate prescribing is a fundamental aspect of patient care and healthcare management. Appropriate prescribing means prescribing the right medicine, at the right dose, for the right duration and for the right patient.

This document will be updated periodically as prescribing guidance evolves.