PIF TICK - ABPI is a trusted information creator

PIF TICK - ABPI  is a trusted information creator

The PIF TICK is the only independently-assessed quality mark for print and digital health information. It helps people identify trusted, evidence-based information.

To gain the PIF TICK, health information producers must follow an accredited PIF TICK production process that meets 10 criteria.

  1. Systems: Information is created using a consistent and documented process.
  2. Training: Staff receive ongoing training and support.
  3. Need: Resources meet a genuine need.
  4. Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
  5. Involving users: Users are involved in the development of information.
  6. Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
  7. Content and design: Information is clearly communicated, easy to access and navigate.
  8. Feedback: There is a clear process for users to provide feedback.
  9. Disseminating: Information is promoted to maximise reach.
  10. Impact: The impact of information is measured.

If you see the PIF TICK logo on a piece of health information, it means the organisation or individual who produced it is a Trusted Information Creator accredited by PIF.

Last modified: 18 October 2024

Last reviewed: 18 October 2024